Today, social media platforms are much more than a marketing tool in the sense that they can impact almost every aspect of a business. Social media channels are vital for customer engagement, brand awareness, customer support, and lead generation. As such, it is essential that you set social media goals for your business in order to remain competitive and achieve even better results for your business.
Let us see what the best digital marketing agency in Dubai recommends! In today’s world, the average person spends at least 2-3 hours a day on social media, making it the best place to grab the attention of your target audience. This is also the reason why companies primarily use social media to increase their brand awareness. Also, social media platforms make it possible for marketers to have an enhanced quantitative understanding of the presence of their brand and reach in the digital space. The top social media agency in Dubai enables numerous metrics to measure your brand awareness as well as relevant data to improve strategies for a more accurate presence – this includes Followers Count (which lets you know how many people can potentially reach you), Post Reach (know how many have reached your posts on a daily, weekly, and monthly basis), and even Shares and Mentions (lets you know how many people are talking about your brand’s products and services, or sharing your posts).
Thanks to increased brand awareness, your business will see more visitors to the website, potentially turning them into paying customers. About 60 percent of digital marketers employ social media platforms to spread their content and drive more targeted traffic to their website. As the leading PPC agency and Search Engine Marketing agency in Dubai, we can share some meaningful insights into the potential metrics for traffic measurement including traffic from social media channels (know how many people are directly coming from social media channels), share of overall traffic (know how much of the overall traffic is due to social media channels), bounce rate of traffic coming from social media (which makes you question the quality of traffic coming from social media platforms), and post clicks (which is basically the number of clicks on posts shared on social media platforms).
Generating leads is typically used by companies that have a long sales process. It is a method where you familiarise potential customers to your business and get them on the path to buying, which is the ‘sales funnel’ in business-speak. Being accomplished in the social media marketing services in Dubai, we help you collect numerous details like customer names, contact numbers, email IDs, and much more. Numerous metrics can be used for tracking social media leads including users’ details, gated content downloads (tells you how many people who visited through social media viewed and downloaded the gated content), number of people who have participated and shared their details in any ongoing event on social media, total clicks on lead-generation posts, and conversion rates. On the other hand, if your business does not have a long sales process, then you can directly turn your targeted audience into paying customers by using social media. Facebook Ads, for instance, are commonly used to boost sales. To measure revenue, metrics like sign-ups and revenue through ads can be tracked.
Leading digital marketers like us also use social media platforms to make brand engagement better by improving brand loyalty and perception. As the top SEO and SEM agency in Dubai, we help you engage more and more people on social media channels by creating engaging, interesting, and unique content.
In addition to tracking the numbers of the audience, there has been a sizable increase in the numbers of chats and communities for business. While many businesses still do not offer any customer support on social media, you can take advantage of your competitors by offering prompt and effective customer services on social media platforms, which will help increase revenue and improve the customer satisfaction score and rate of retention.
Remember that social media platforms have brought customers and businesses closer than ever before, and new business goals and ways to measure success are emerging every day. Hence it is crucial to set these social media goals and boost your business.