In the present scenario of an always-expanding world, do you think traditional marketing strategies can withstand or overthrow Digital Marketing Agency in Dubai? In the digital era, traditional marketing is fraught with pitfalls, and on the other side, Digital marketing is what runs the world, where UAE is no exception. When it comes to business, Dubai is one of the inevitable centerpieces, where international entrepreneurs meet to trade. Amidst the tall skyscrapers and fascinating infrastructure, the United Arab Emirates is one of the wealthiest and most sought-after cities with overall exponential growth. The business world includes struggle and success, particularly while marketing a local business in Dubai.
Why use digital marketing to market your business in UAE?
The UAE is rich in digital marketing opportunities, from SEO to PPC to social media, it is probably one of the most technologically advanced countries in the MENA region. Since the majority of the population in the country are expatriates, a large segment of society depends on the business and internet. Here free trade zones are set up, specifically aiming for foreign investments in various industries. So, there is great demand for web-based and localized online marketing services. It’s 2022, and survival of the fittest is the only way out. Why is Digital Marketing important for your business?
- Online Customers:
There are billions of internet users in the UAE, where there are more people to reach out to when you practice digital marketing, and people prefer everything online now.
- Faster & Cost-Effective:
With limited resources and less time, Digital marketing is more affordable than traditional marketing for any small business.
- Increased ROI:
By understanding the target audience, leads can be converted into potential customers using Online advertisements, paid or free, which has a better ROI with a higher conversion rate.
- Competition:
Every business is now establishing online, grabbing more traffic to their site, to drive more customers using online digital marketing tools and marketing professionals.
- Branding:
Gives your business a chance to authorize a rapport showcasing business goals and how you can help people with their requirements.
- Revenue:
Unlike traditional marketing, it promises a higher ROI and a higher conversion rate, which means higher revenue.
Digital Marketing And its Effectiveness
In the older days, companies went for traditional marketing within a limited budget using print media and offline advertising. It might be cost-effective marketing but leads to less brand awareness and smaller demography. Digital Marketing sticks out to be the most effective one with its advantage of clear linking and trackability to Return of Investment (ROI). It attracts aspirants online via the business website or application, utilizing Google AdWords campaign, social media advertising or content distribution and marketing.
In traditional marketing, we can’t analyse how the sale for a specific month went or how productive the company was for a particular day. That’s where the relevance of digital marketing comes where it allows businesses to track all marketing activity and results.
Digital Marketing allows you to;
- Identify impending target markets, and target customers/audience.
- Target these audience with specific advertisements through various platforms.
- Collect audience data for building a database and future marketing opportunities.
- Estimate the exact success rate of each targeted promotion.
Marketing professionals create and gear the campaigns towards tracking events and activities that drive sales leads. Based on this, every sale activity can be traced and could determine the source from where the user found the website (Google, social media or other online advertisements). In turn, this helps in estimating the exact ROI for each advert. From the available ROI, future marketing campaigns can be customized so that the clients need to invest only in the platforms that provide their business with revenue. Hence, this paves way for efficient marketing and saves money in the long run.
What is the Best Online Marketing Strategy?
- Online Advertising
A category of digital advertising, placing ads on social media sites, that aims at branding, response or both. Two major social media marketing tactics are; paid and organic.
- Social Networking Sites/Social Website
The online platform allows users to create a public profile and interact with others. Users can connect with their friends or search any network to make more connections, where one can confirm or deny the connection request.
- Investing in Web Design
The website is the centre of attraction that influences the amount of time and attention a user will spend on your page. Create unique and modern websites that grab attention and are mobile-friendly with easy to read and engaging content.
- Search Engine Marketing and Optimization
A website is associated with the keywords related to your service or product. With a strong SEO strategy, SEM helps your business reach higher on a list of search engine results.
- Newsletters/Email Marketing
Consider each email list that caters to the specific necessities of individuals and can propose a personalized approach to your campaigns. Observe the purchasing habits of customers and use the information to develop a strategy.
- Blogs
Make sure to post new keywords consistently and optimize the SEO strategy. More than that, convey information, offer advice, and interact with the readers.
Are you about to Start a Local Business in Dubai?
Starting a local business in the UAE might sound intriguing, for there is a shedload of them. The country supports and encourages every start-up with its policies and rescue hands like agencies or business setup companies in Dubai. From the many, only a significant marketing strategy can get your product/service to your target market. It helps you evaluate the current status of the market and leverage it to analyse the audience and the demography and hence generate ROI.
The first homework is to research the target market and follow relevant marketing channels and techniques. Opting for a Social Media Agency in Dubai is that, it can make your marketing more efficient and allows you to understand what works the best for your business.