Jeep- the iconic and legendary 4x4 automobile trend setter brand wanted its flagship vehicle Jeep Compass to be promoted. They required brand awareness activities to be done, increase its test-drive bookings to achieve higher sales output.


Increase in Lead Generation


Increase in Sales


Increase in Social Media Engagement

  • Lead generation campaigns to target a range of customers who are ready to purchase
  • Campaigns needed to have a local flavor to capture attention
  • Attract audience to take test drives and build sales ready leads through digital campaigns
  • Competition from same league of 4x4 vehicle brands
  • Reluctance in brand acceptance, inhibitions about service centers
  • Mixed brand trust value
  • Less purchase preference shown by customers
Our Solution
  • Social Media platforms Facebook and Instagram were used to run Ad campaigns to educate prospects on the distinctive features of the vehicle
  • Multiple trust building campaigns were activated
  • Display Ads targeting in-market audiences were enabled. Google search Ads were extensively used to drive prospects to optimized lead capturing landing pages

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