Nehru Group of Institutions

Nehru Group of Institutions

Nehru Group of Institutions (NGI) is a pioneer with 50+ years of longstanding presence in the field of education in India. With course offerings in the fields of Engineering, Management, Arts, Science, and Paramedical Sciences, their objective was to get higher student admissions.


Increase in Social Media Engagements


Increase in Lead Generation


Increase in New Admissions

  • Position NGI as an aspirational brand
  • Establish a rebranding approach and build positive imagery of NGI amongst the student and parent community
  • Achieve higher student footfalls, course inquiries and admissions
  • Many educational institutes vying for students’ attention
  • Brand dilution and severe criticism from the society after the suicide of a student at Nehru Engineering College
  • Limitations in running paid campaigns owing to the industry segment
Our Solution
  • Campaigns that carried an organic message tone were initiated with brand endorsements done by students, alumni
  • Strategically released campaigns were used to regain trust and build back positive image and reposition NGI as an authoritative brand in the education segment
  • Facebook, Instagram, Search Ads, Display Ads were widely used as a part of admission campaigns
  • Career guidance contents were released

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