Nehru Group of Institutions

Nehru Group of Institutions

Nehru Group of Institutions (NGI) is a pioneer with 50+ years of longstanding presence in the field of education in India. With course offerings in the fields of Engineering, Management, Arts, Science, and Paramedical Sciences, their objective was to get higher student admissions.

150%

Increase in Social Media Engagements

60%

Increase in Lead Generation

40%

Increase in New Admissions

Scope

Position NGI as an aspirational brand
Establish a rebranding approach and build positive imagery of NGI amongst the student and parent community
Achieve higher student footfalls, course inquiries and admissions

Challenges

Many educational institutes vying for students’ attention
Brand dilution and severe criticism from the society after the suicide of a student at Nehru Engineering College
Limitations in running paid campaigns owing to the industry segment

Our Solution

Campaigns that carried an organic message tone were initiated with brand endorsements done by students, alumni
Strategically released campaigns were used to regain trust and build back positive image and reposition NGI as an authoritative brand in the education segment
Facebook, Instagram, Search Ads, Display Ads were widely used as a part of admission campaigns
Career guidance contents were released