Hyundai
The dealership chain for Hyundai wanted a particular segment of audience to be targeted in the affordability bracket.
60%
Increase in Lead Generation
30%
Increase in Sales
35%
Increase in Social Media Engagements
Scope
- Position a segment of Hyundai cars to price sensitive audience group
Challenges
- Competitive market
- Price sensitive target
- Interest audience to take test drives
Our Solution
- Campaigns that drew attention towards the features of the car at affordable price points were used to push people into the sales funnel
- Google Search Ads and Display Ads, Facebook and Instagram Ads were used capture in-market audience
- SEO optimization
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