Search Engine Optimization, much commonly referred to as SEO, plays a tremendous role in the success of a company. So what’s the whole deal with SEO, and what makes it such an inevitable tool to a business? Building a solid PR, attracting traffic, and giving you an edge over your competitors, are just to enlist a few of the multitudinous benefits of SEO.
Below are some of the SEO trends for 2021 you shouldn’t miss out on…
Voice search is a trend that gained momentum in the year 2020, and is guaranteed to bulldoze on into 2021 with as much, if not more engagement. A significant percentage of the global population has been found to opt for Voice Search. Voice search owes its success to the increasing use of smart phones and introduction of new technologies like Alexa, Siri, and others. Also, the increased gadgets’ usage during the lockdown, has people resort to Voice Search, owing to it not requiring one to be looking into the screen.
The mobile phone has become the primary source for content consumption amongst the masses, and has replaced computers, thanks to their convenience, light-weight, and ease of use. So, it is essential that your website is mobile-friendly. A desktop version will not work well on a mobile phone. This may compel your users to look for other mobile-friendly websites which will be bad for your business. So, to attract maximum traffic, make your website mobile-friendly. You can use the Google’s free mobile-friendly test, and work it out. This is an effective tool, and will help you determine how easily your users will be able to access your website on their mobile phones. A simply designed, fast and responsible website is what appeals to the users.
Snippets and short-form content is equally relevant. You can effectively use featured snippets to get your website ranked on Search Engine’s first page. Most of you must have seen short snippets at the top of Google search results. These are known as featured snippets. These will help users to get instant answers to their questions. Therefore, to stay ahead of your competitors, address your strengths in a few words. And there is no better way of doing this than with featured snippets.
Visual content is more persuasive than written content. People usually remember what they have seen for a much longer time than what they have read. So, to give your website a much wider reach and attract more users, try to include some videos. Just making a video with the relevant information and loading it on the website will not work. There are thousands of videos on YouTube and other social media channels. You need to make your video unique. This will give you an edge over your competitors. Most Digital Marketing Agencies in UAE do not follow these methods!
If you are planning to include SEO in your business strategy and looking for a good SEO company in Dubai, you should be looking for a Digital Marketing Agency in Dubai which effectively uses advanced methods. This is where The APT Digital is the ultimate solution. Trust us and grow your website and business!