The marketing world has changed dramatically in recent years. Google Ads is an outstanding platform that is highly successful and has revolutionized the pay-per-click (PPC) advertising sphere. If you know your prospective customers are using the Google search engine to find your products or services, you can utilize Google Ads to your maximum benefit.
Here are the five reasons for investing in Google Ads.
No Minimum Investment Required
You are not required to risk a large amount of money for trying out Google Ads. There is no minimum monthly ad spend either.Google Ads runs on a bidding system. So you will always be in full control of how much you are willing to pay for someone to click on your ads. However, depending on your industry, the cost-per-click can dwindle much in competitiveness. Google Ads enables you to put constraints on your daily budget, maximum bids and more.
High Return on Investment
Optimizing Google Ads Campaigns can get you a high ROI. PPC is a great tool to get more traffic and generate leads. With Google Ads, you can create highly relevant ads, targeting key search terms. Google Ads continually tests and tracks your campaigns and gives a clear picture of what will give you the best results. This will help you to focus your efforts and budget in those areas.
Fast and Transparent
Just by investing in various keywords, you can achieve results in a short span of time. Google Ads is known for delivering quick, straightforward results and reports. When your advertisements get approved, you can start displaying them and then you immediately start showing up in the Search engine page results. SEO takes time and with organic SEO, it might be somewhat difficult to know which chances increased or decreased your rankings.
Google Ads is suitable for all kinds and sizes of organizations. Internet traffic can be turned on and off and it has compatibility with numerous marketing platforms and software systems. Campaigns can be customized for online users based on their location, the type of device used and the Google-owned website accessed. You can set your own budget for specific areas of a campaign.
Build Brand Awareness
Through the Ads search network, even if prospective customers don’t click, they will see your brand and everything that you showcase. Through the Ads display network, you can show your ads to more people and prioritize brand awareness. Both these strategies help to reinforce the brand’s attributes and thus build trust with the visitors. Trust will ultimately earn purchases and loyal customers.
The APT Digital, a digital marketing agency in Dubai, UAE can help you with your keywords so that you can sit back and pay for clicks that benefit you. The APT Digital deals with PPC AdWords and is a PPC agency in Dubai that makes sure that you get a good return on your investment.
We can set up and manage campaigns for you using Google Ads.