Pay-per-click campaigns work differently than SEO campaigns with PPC ads expected to bring results much faster when compared to SEO Campaigns. PPC campaigns can spiral out of your control and take your budget with it if you don’t manage them properly.
However, scaling your PPC is a concentrated effort. To accomplish this task, we shall take you through all you need to know about growing your campaign to new heights!
Before you decide to scale your campaign, it’s important to ensure that everything is in working order. You also need to make sure whether or not scaling your campaign is the best choice for your business moving forward.
How to scale your PPC campaigns-
Once you’ve made up your mind to begin scaling your PPC campaign, it’s time to put in the effort to make your changes happen. By following these steps, you can kickstart the process of growing your PPC campaigns-
Invest in a dynamic landing page-
If you haven’t done yet, invest resources into creating a landing page that can attract prospects delivered from your paid ads so as to convert them into paying customers.
Landing pages are the most crucial aspect of any PPC campaign since they are responsible for improving your conversions.
When your landing page is done, conduct regular A/B tests and perform necessary tweaks to ensure that it will perform its best over time.
Raise your budget-
Raising your ad budget is one of the most powerful ways of scaling your PPC campaign. The more you’re willing to spend on PPC ads, the more placements you are likely to earn on the internet and social media.
One can achieve stunning results with any reasonable ad budget if you’re creative enough. Make the decision to increase your budget at a rate that’s financially feasible for your business.
Opt for Remarketing
Companies spend plenty of time, effort, and money targeting new prospects. Considering your industry, some people may or may not be interested in knowing more about a product outright. Therefore, you require a contingency plan to keep your business in the minds of prospects who aren’t ready to convert yet.
Remarketing in PPC campaigns assist you to easily achieving this. Google Ads assists you to structure existing campaigns to retarget those people who have already viewed your ads and are on different websites.
Remarketing renders a “moving ad” effect to your PPC campaign. No matter where a prospect goes online, your ads can surely follow them. Ensure that you invent a cookie policy to stay GDPR compliant and also respect your audience’s privacy.
Creation of different ad groups
Once you have decided to scale your PPC campaigns, chances are that you plan to advertise several more products and services your business offers. The issue here is that you can’t group all of these potential ads together. This makes it complicated to track results and measure your campaign’s ROI.
When scaling your PPC campaign, you’ll have to create distinct ad groups for your different products and services. The reason being when you separate different products and services into distinct ad groups, you make it easier to target hyper-specific keywords. In this way, one can not only create keyword-rich ad copy but can also develop ads that are just what their audience is looking for.
Hire the assistance of Apt Digital, a Digital Marketing Company in Dubai to make the most of your PPC campaigns.
Analysis of keyword demand
Ensure that you analyze the demand for your targeted keywords before moving forward. This is beyond determining how much traffic a standard keyword receives.
One can analyze the demand for a keyword by using external solutions like WordStream, SpyFu, SEMRush, and Ubersuggest.
Building keyword lists
Are you aware of how many keywords you’re targeting? Are they organized in a way that you can monitor their performance? If not, then you better be busy establishing a keyword list in the first place.
Google Ads already gives you a complete list of the keywords you’re bidding for. If in case you are planning to use any of the external keyword research tools mentioned before, you’ll first have to explore these keywords in a list.
Arranging negative keywords
A huge part of building a keyword list is deciding which keywords you don’t want to target. This may not seem important right now, but you could be possibly wasting money on irrelevant keywords that won’t bring in any benefits. If you’re planning to scale your PPC campaign, the first step is assessing areas where your ad budget is being wasted.
Consistent competitor analysis
If you want to be successful in scaling your PPC campaigns, then you’ll first have to spy on your strongest competitors and understand how they’re structuring their PPC campaigns.
This is one of the most important steps in building a beneficial PPC campaign in the first place. Competitor analysis is the core of both SEO and paid search. The good news is that there are several tools available out there to get a sneak peek into the campaigns of your competition.
Auction Insights via Google Ads, SpyFu, and SEMRush, are all great tools available in this regard.
Optimize ad copy
Don’t do the mistake of spamming keywords into your ad copy and headlines just to enhance its quality score. While your ads will appear for relevant searches, they will terribly fail to compel potential customers to click.
Always keep in mind that your ad copy is for people, not for search engines. Hence, ensure that you are communicating clear and concise information to your target audience, such as your offer, contact information, and buzzwords (like buy now).
The important thing to consider when writing your ad copy is to keep the end user in mind.
Nail those CTAs
Just like your ad copy, the call-to-action (CTA) is also one of the most crucial structural components of any campaign. Therefore, pay close attention to the content you use in your CTAs.
If you’re selling products, you should attract your audience to “buy now”. On the other hand, if you’re selling services, you should convince your audience to “learn more.
Since your CTAs impact your entire campaign, try to place them in rigorous A/B tests to ensure they are effectively converting your target audience in the long run.
Scaling your campaigns with PPC Adwords in Dubai will ultimately require a great deal of experimentation, time, effort, and money.
If you choose to do all the work by yourself, you can invite the risk of wasting your valuable investment and destroying your campaign.