If you are a business owner, most certainly you would have considered diving into social media marketing to publicize your business. Most businesses use platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter to promote their businesses. But if your still one among those, standing along the social sidelines wondering whether to take the plunge or not, there’s never been a better time to get started.
Integrating social media in your go-to digital marketing strategy is a winning thought in itself but as a social media agency in Dubai, here are our top 8 reasons why it is more important than it seems:
Increasing brand awareness
Gaining brand recognition and a conversation around your brand should be one of the most important marketing goals. With a lot many consumers being specific about making purchases from well know brands, it is crucial for businesses to be seen, identified, and known. Social media profiles allow for easy and effective brand building. It can help get your brand in front of people much more quickly and easily over traditional media. To get people talking about your brand is yet another task but it can quite seamlessly be achieved with a strong social media engagement strategy. Your brand should connect with your audience and address their pain points. Social listening, the act of monitoring social conversations helps you understand what’s important to your target customers and identify trends they are following.
Audience research data gathering
Much similar to social listening is the process of audience research. Most social platforms offer complete view on your reach and insights. Based on the industry you fall under; platforms offer primary data analysis on the keywords your target audience uses. This vital information is key to identify and implement the style, tone, and type of content that your prospect group is most likely to interact with.
Customer service touchpoint
Most customers now expect companies to handle queries through social media channels. Customer relationship management is a defining factor to the success of any business. It helps build and maintain strong connections with your customers all throughout. Social media provides mediums for immediate interaction and feedback, which is why having focused investments in this ever-demanding business function is important. Quick and prompt service delivery through online touchpoints gives you the WOW factor vis-à-vis your competitors and lets you stand out. Have your online and offline customer service teams trained in their own playing field, so that you address every inquiry effortlessly while maintaining strong lines of communication between the two.
Increasing your traffic
Social networks are ideal to get traffic to your site. It is quite unlikely that all your traffic will come through search engines. Diverse, inbound traffic streams can quite easily be achieved through active, engaging social media channels. As a company offering social media marketing services in Dubai, we manage clients’ social media handles keeping two things in mind- what to post and how often to post. Following a set schedule to post your content has proven to be most effective. Attaining direct referral traffic is every business’ dream and social media serves you getting just that. It also has an indirect impact on SEO where it helps with link building activities for your articles and blogs.
Helps establish your brand as topical authority
Topical authority essentially means your business is a trusted source of information on a said topic. It is a subset of content marketing. The more you use social media to publish relevant content, higher are your chances to get picked by search engines as an authority on that subject.
Retargeting strategy through social media
When a countless number of organizations are vying to get customers attention, allocating budgets for paid campaigns is a default strategy. With several years of experience serving as a digital marketing agency in Dubai, our recommendations on strategies always include sponsored campaigns to secure visibility of our client’s products or services to their right audience at the right time. Retargeting Ads is a part of this strategy which keeps displaying ads to a list of people who visit your site. This way, your business remains interestingly visible to your prospects even after they have moved off your website.
Although this seems quite generic, it holds huge value when rightly executed. Content marketing through social media helps product marketing to extends beyond imagination. Conceptualizing ideas that speak for your brand and then publishing them through channels gets customers to resonate with the brand even without speaking about the product or service itself. Such is the power of content. The most important thing to keep in mind while developing messages and imagery is to be creative. You want to make sure that you’re posting original content. The more you engage your audience with simple and subtle storylines, the greater is the brand recall and association.
Keep your customers updated
Social media is one of the easiest and cheapest ways of keeping your customers updated with your new products, upcoming events, sale, and discount offers. We’re all familiar with viral ads and there is no better platform than social media in achieving viral reach. The beauty of a viral ad is that you can get a lot of attention for relatively little effort, getting a huge ROI. Contests, giveaways, freebies are all things that no business really wants to indulge in, but they’re extremely helpful. Anyone would be enticed to purchase a product from a company from which they’ve already received some free stuff. Word of mouth publicity, that’s what social media platforms help with.
There you have it, 8 awesome business benefits of social media marketing. Now it all boils down to how well you manage your social media marketing planning and execution. Strategy and creativity are the key ingredients to help your business stand out on social media platforms. Make sure the visual elements of your brand are well represented. Quality of the content promotes content on its own. Keeping that in mind, feel free to put across your ideas to digital marketers and spin out winning content that speaks for your brand.