There are a million reasons why you might consider redesigning your website. Maybe it might be to keep up with the competition or just that it’s outdated or for some other reason. Whatever it is, before you spend money, make sure that it’s for the right reasons.
A website redesign is for your consumers, hence a redesign strategy should focus on their needs and preferences. You definitely need a website built according to your consumer’s personas with a strategy designed to serve them as you work towards business goals like sales, leads, and profit.
At Apt Digital, the leading web design company in Dubai, we focus on a data-driven approach that begins with a deep dive into your current website. This information is essential as it fuels the strategy we use to make your website a success. You can also avail our social media marketing services in Dubai and reach your target audience through ideal social media channels.
Site after site, our team transforms defunct and old websites into lead-generating powerhouses. A website redesign is your golden opportunity to re-strategize and recharge your online marketing efforts with powerful tools.
By sharing our team’s approach, we hope to show more brands the potential and possibilities of a website redesign. A redesign is much more than giving a new look, it’s reinventing the way you do business.
Some of the reasons which indicate it’s time for a redesign are-
- Your website doesn’t deliver results as expected and you are confused why
- Your website is so old that it’s not accurate and even embarrassing
- You think it’s time for a customized website solution to meet your business goals.
- Due to changes in your business, your current website no longer represents your business accurately
80% of consumers believe that the experience your company delivers should be as good as the products and services you provide. This applies to the experience they have when they visit your website.
Steps to redesign your website
With our experience in website redesign, we follow these steps in our approach.
Analyze the old website
Start by scrutinizing your current website. You may have already identified some issues. Using Google Analytics, study traffic patterns- Do you have a high bounce rate and if yes, which pages receive frequent bounces? Making use of visual reports like heat maps or scroll maps can help you analyze the behaviour of your website visitors and identify potential problem areas.
Define the website’s target audience
Target audiences always evolve. When you add more products or services to your website or expand into new markets, ensure that you update your messaging to people from time to time. It’s best to create buyer personas for each of your target demographics. Knowing how to appeal to those target members will assist you to make smart decisions on your journey towards a successful website.
Identify what is working on the present website
You shouldn’t change everything when planning for a website redesign. Some aspects of your site probably work well. Based on hard data from Google Analytics, you can decide what to keep as well as what to change.
Have a peek at your competitor’s
Competitive analysis is the key. Spend time analyzing your competitor’s website as well as other leading ones. Think innovatively and try to get new ideas that go well with yours. Based on the evaluation, start working on your websites to make them better than theirs.
Curate a list of desired design changes
Consider this step as a wishlist. Jot down every feature that you would like to add to the website which might include colour change or a new tool for your audience. Make a note of any structural change you might prefer for your site.
Define new goals
Each item on your list should have a reason behind it. Do you want a more sophisticated top navigation bar to assist users who might have trouble finding the content they need?
Some items on your list will not have any specific reason. In that case, put a question mark next to it, so you will know to test them against variations.
Data-based changes are highly recommended as you get more mileage after your website redesign and also you won’t have to make frequent changes.
Building the website redesign plan
Whether you’re redesigning the site yourself or hiring a professional team, you need a timeline. Try to figure out when each element of the redesign will happen and whether or not you will test these changes against variations.
If you’re hiring an agency, appoint someone from your team to approve all changes systematically. The key is to spend more on building your website redesign strategy than the redesign itself.
To conclude, if you make a proper analysis and develop a website redesign strategy based on these guidelines, you could easily propel your business forward and obtain desired results with the new strategy.