importance of website designing

What Makes a Good Website Different from a Bad One – The Role of a Web Designer

Is it important to have a good website? Does it benefit your business to grow! Yes. We all respond to visuals and are naturally drawn to good designs. Any visitor of the website quickly evaluates your business based on visuals and leaves soon, if they find it poorly designed. The website design is an important part of your online marketing presence. To build a great website for your business, you need to understand the importance of web design.

A website’s ultimate purpose is to convert visitors into prospects and help the overall growth of the business. A professional web designer should evaluate the needs of people who visit the website and should develop the user path accordingly, giving them clear steps at further levels.

Globally, web designing companies are experimenting with new trends to make their websites appealing and engaging, to provide the best services to their clients. Digital marketing is identified as the fastest growing industry in Dubai providing extensive opportunities for web designers. The Apt Digital, an experienced web designing and SEO company in Dubai frame excellent web designs that support the latest trends suitable for the growth of your business.

Features of a Good Website

Usability: A website should always be interactive and easily usable to visitors. The visually stunning websites may sometimes be hard to navigate and make it difficult for visitors to find what they need.

Keeping it simple: Removing all unnecessary elements that complicate your website makes it more attractive. A clean layout with a uniform color scheme increases the attention of the user.

Navigation: While creating a website, the web designer should always keep the user in mind. With a clear, easy-to-understand language, it links to the most important pages of the website.

F shaped pattern reading: The common reading pattern of users is F shaped. i.e. two lines that are horizontal, followed by a vertical one. It supports the viewers’ readability and encourages them to stay on the website.

Brand Professionalism & Trust: Websites must represent the brand itself and establish credibility to turn visitors into prospects. With transparency and appearance, you can borrow the trust of the users visiting your website.

Mobile-friendliness: People use the handiest device –  the mobile phones, to collect all the information on the internet. A website design that is simple and mobile-friendly indicates that your website’s information – images, texts, videos, links – is easy to read and access across all different platforms and, most importantly, on the much smaller screen of smartphones and tablets.

SEO: To improve the visibility of a website or webpage on a search results page, Search Engine Optimization (SEO) needs to be established to drive traffic and sales.

Visual Hierarchy: Hierarchical visual presentation to rank design elements influence users to stay on the website.

No customer likes to wait to get information from a website that takes too long to get loaded. A web designer uses time-tested design principles and tricks to convince users to take action on your site. By using psychological triggers, lessening distractions, and optimizing for user experience, you can drive conversions and sales.

Visual imagery for websites that are in line with branding for clients are to be ensured while web designing.

Points to be focussed:

1. Distractive elements

The major elements that make users run away from a website instantly are background music, overused flash, too bright colors, distracting gifts, and annoying animations.

2. Animations

Unnecessary animations that do not complement any information need to be avoided from your website.

3. Typography and Text

Typography and texts are to an extent supportive of the website content, but bad typography kills great content. These typography design mistakes build an impression of an unsystematic website. Some of them are –

  • Very big or very small font sizes
  • Lengthy paragraphs
  • Unmatching typefaces
  • Mindless fonts like Papyrus

To make the site more user-friendly, web designers may use white space that lessens the stress on the eyes and make it more readable by dividing the contents into paragraphs.

4. Images and Illustrations: To create a long-lasting impression of our brand, better demonstrations with images and supporting illustrations can be placed. This ensures customers build relationships with brands.

Right images can well explain the content without a description. Design mistakes related to images are:

–          Unreal stock images;

–          Low-resolution pictures;

–          Pictures that do not fit the website parameters;

–          No relation between images and the text.

5. Consistency: An inconsistent website makes it a bad one.

 Checklist to avoid this design mistake:

  • The colors that match each other are taken from your brand book;
  • All factors deliver a consistent message;
  • Forming an impression about the company with an instant look at the main page only.

6. Website Usability: Following points are to be considered while designing, to achieve a well-designed user-interface

  • Hierarchical information
  • Mobile-friendly design
  • Easy navigation and structure
  • Readable copywriting

The role of a web designer is very crucial in turning a website into good or bad one. A well-designed website is always created by repeated testing. A good web designer will always be focusing on the establishment of design guidelines and best practices, and maintenance of the appearance of websites by enforcement of content standards.

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