We are living in the internet age. A considerable chunk of the world population spends hours on the internet everyday, connecting with people, entertaining themselves, shopping for their needs and availing various services.
Marketers, in the past few years have zeroed in on this situation and have been able to exploit it to their advantage by expeditiously weaving in marketing communications into every digital channel.
Dubai has seen an upsurge in its population being drawn towards social media. A number of digital marketing agencies have sprouted in Dubai to reach out to the target audience and leverage the digital marketing tools for better engagement and brand recall.
As a marketer, it is important for you to make the right marketing decision and spend accordingly, to stay ahead of your competition. You have to leverage the best marketing techniques to reach out to your target audience and convert them into leads or customers.
Traditional marketing is not old fashioned but with the advancement of technology, and relevance, Digital marketing has steadily gained an edge over traditional marketing. Dubai has also witnessed this transformation.
The reasons why Digital marketing is flourishing in Dubai are:
Importance in day to day life
Digital marketing has a greater importance as it uses every touch point of daily use of the internet to reach the users. For example, with a Google search, on. Search engines, thus play a key role in the placement of digital ads.
The 4 P’s of Marketing
Digital marketing may seem to be only related to Promotion, but in fact, it uses all the four P’s (Product, Price, Promotion, Place) in a unique manner, very effectively sometimes, even better than Traditional marketing.
Customer engagement
In traditional marketing, there is no interaction with the customers, whereas through digital marketing, there is instant connection and higher level of engagement and interaction. This helps in building long-lasting relationships with the customers and the business performs better, when it gives importance to the needs of the customers.
Ease of measuring results
Digital marketing helps you measure results. You have tons of information about your prospects and customers. This gives you ample opportunity to tweak and test. Traditional marketing cannot measure its success.
Audience Range
With digital marketing, you can create a highly customized campaign and widen your reach to different cities or countries, while traditional marketing is limited to regional or local audiences.
Less Expensive and more Effective
Digital advertising fetches a better ROI and it is also cheaper. You spend less and gain more. You are paying based on performance. Traditional marketing is more expensive.
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