Digital Marketing Agency in Dubai- The Apt Digital

Digital Marketing Trends During COVID-19

No one would have expected such a massive shift in consumer behaviour as we’re seeing now. Due to the devastating impact of COVID-19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat.

Globally, even though cases are still on the rise, an increasing number of countries are gradually lifting restrictions, aided by social distancing, stronger sanitization measures, and protective equipment, in order to kickstart the free-falling economy. Subsequently, there is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current situation, apart from customers who already shop online, we will see an increasing number of customers who are new to the digital shopping experience.

In a consumer-driven market like Dubai, this is also the best time to start with or strengthen your company’s digital marketing efforts, including Search Engine Optimisation, Search Engine Marketing, Pay Per Click advertising, Content Marketing, Social Media Marketing, and so on. Why? Research shows that even though numerous businesses halted their paid campaigns, overall traffic on the web has significantly gone up. A good digital marketing agency would advise you to interact with your potential audience and build new connections via online platforms like Facebook, Twitter, Instagram, and LinkedIn, many of which also let you go live. As you might be knowing, the popularity of engagement platforms like Zoom, and more recently Google Meet, have shot through the roof.

Companies can hire the services of a credible digital marketing agency in Dubai like Apt Digital for SEO services, social media marketing, PPC marketing, Google Ads and more. Remember, even if you’re not offering a physical product, you can still get valuable traffic and leads. As many potential customers are working from home due to the pandemic, the number of users browsing the web will also be more, which means there is a good chance they will look for products and services once we tide over the current situation.

Leave a Reply

Your email address will not be published. Required fields are marked *