With the pandemic bringing paradigm shifts in the ways businesses are conducted, it paved paths for the scope of digital marketing to be truly harnessed. As the world came to a standstill with COVID-19, traditional marketing has taken a backseat and it is digital marketing that is garnering all the attention, rightfully so.
Evolving marketing technologies have made it imperative for companies to maintain their flow of revenue either by adding online touchpoints to their brick-and-mortar stores or integrating various digital marketing strategies to join the lucrative online space. As a full-service digital marketing agency in Dubai, there is a striking surge in inquiries being made by clients to adopt the digital transformation trend.
Based on the industry a business is in, companies can choose to use Social Media Marketing, PPC marketing and SEO, all together or in their individual capacities to build robust and tailor-made digital marketing strategies. If you are planning to hire a digital marketing company in Dubai, here are a few things that will help you ask the right questions.
Social Media Marketing
Social Media Marketing or SMM is a powerful business tool to reach out to your prospects and customers and if you are not capitalizing on it, you truly are missing out! Driving leads towards sales can be remarkably done through social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. by artfully crafting campaigns and posting engaging content on them. Typically, your business’s social media presence should include videos, images, text posts and other relevant content that promotes audience engagement along with paid social media advertising.
While you sit with your digital marketer to chart your social media marketing plan, make sure to define the following:
Who is your target Audience?
What are your social media marketing goals?
Which platforms on social media does your target audience spend time?
What information do you want your audience to know through social media marketing?
Social media influencers or influencer marketing is yet another strategy that has proven to an effective digital marketing channel in recent times and the trend is set to inflate. Influencers are consumers who review your products or services and endorse them to their followers. So, you might want to place your eggs in that basket too to drive sales.
Paid Social Media Marketing is a highly cost-effective way to expand your reach. At fairly low costs you can get your offers and content rightly seen by a huge audience. With granular targeting options, your Ad spend can judiciously be spent on people who most likely intend to view, buy or take action on your content online.
Play your cards right in social media marketing and you can have it doing wonders for you with great ROIs.
PPC Marketing
Pay per click most commonly known as PPC is a form of internet marketing that lets you advertise on search engines to generate clicks and drive traffic. PPC advertising helps you grow your customer base and generate leads at low costs, and it is incredibly valuable for brands and businesses of all sizes and goals.
At any given time, users are searching for products, services, and information. With PPC you have the ability to show a targeted ad at the exact moment a search occurs and that is precisely how you can confirm on getting quality leads. While there are several ad formats in PPC, the most common ones are text ads and display ads. Google Ads and Bing Ads are essentially the two of the most renowned networks where advertisers place their bids on the world over.
Keywords form the foundation for PPC campaigns. The more inclusive and refined the keyword list, the higher the campaign effectiveness. Keyword research for PPC is undoubtedly a time-consuming process but it most definitely is an important one.
With increasing number of businesses vying for coveted Ad spots, make sure your digital marketing agency in Dubai or elsewhere, focusses on achieving higher ad ranks after thoroughly analyzing your business needs.
SEO
Search engine optimization or SEO is the process of getting online traffic organically on search engines. Primary search results on Google, Yahoo or Bing, where web pages, images, videos, local listings are shown, are ranked based on what the respective search engine considers most relevant to its users. Since there is no payment involved, deriving optimistic results out of SEO takes a long time but it undoubtedly is the backbone of an organization’s digital strategy.
Showing up on the front page of Google definitely isn’t a day’s work. It takes months together to make Google highly likely to include your website, product, article, or page as one of the top results. While narrowing down on a digital marketing company in Dubai or for that matter anywhere in the world, always include SEO as your mandatory requirement.
The two broad components of SEO are on-page SEO and off-page SEO. On-page SEO concerns factors such as your headlines, content, and page structure that Google considers while ranking a page. Off-page SEO has to do with all the external variables that Google takes a look at such as back links, social media networks, blogs to rank your post.
Keywords– as crucial as they were in PPC, they hold the same if not more important for SEO too. To achieve the best SEO, one has to constantly research keywords and build relevant content around it. Content that you put across in your articles, blog posts or website should absolutely be fresh and up-to-date in order to keep up with the ever-changing search engine algorithms.
Keeping up with one of the world’s fastest-growing discipline- Digital Marketing is indeed a feat in itself. The pace of development in this newest but a vital form of marketing makes it imperative on the organization to familiarize themselves with terms and acronyms used in this field, to secure high ROI with low investments.
All in all, the scope of digital marketing in Dubai stands wide and deep. To take a plunge into this vast and promising pool of revenue-generating opportunities is undeniably a step in the right direction for businesses aiming for growth and long-term profit streams.